[Updated on September 2023]
Deliveroo ranks partner restaurants and grocers ("Partners") and items displayed for sale based on where those Partners and items are displayed on the Deliveroo app or website ("Deliveroo Platform").
The ranking of Partners and items displayed for sale on the homepages of the Deliveroo Platform or via the search bar tool on the homepages is tailored for our users. This means each user sees Partners and items ranked according to their preferences.
Ranking is mainly based on the likelihood that a user will order from Partners presented to them. The main criteria are:
Ranking may also be influenced by other parameters, though the above criteria takes precedence. Any secondary parameters serve to fine tune our ranking, which include, for example:
We look to continually improve our user experience on the Deliveroo Platform so these factors may change over time. Our ranking models respond to, and learn from, user preferences and past purchasing behaviour to drive a better user experience.
The « carousel » refers to our display of Partners and items displayed for sale on the Deliveroo Platform. The carousel aims to highlight certain Partners based on a selection of criteria. From time on the time we may display different carousels on the Deliveroo Platform, including the:
From time to time, we may display other carousels on the Deliveroo Platform.
The ranking of item categories and specific items shown on Partner menu pages are set up by the Partner.
The ranking of items shown via the search bar tool on the Partner’s menu page is based on the search terms used by users and popular items (i.e. most ordered items by users).
Partners may enter into commercial partnerships and pay Deliveroo so that the Partner and/or their items are displayed in certain places on the Deliveroo Platform. These paid placements are tagged as “sponsored” or “paid placement from our Partners”. Some paid placements may also be displayed in the “Featured” carousel.
Where a contract entered into between a Partner and Deliveroo has been suspended, expired or terminated, the Partner will no longer feature on the Deliveroo Platform.